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Breaking Fashion’s Class Ceiling. 


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Issue Three

What does Darling cover?

Darling magazine is an independent publication dedicated to dismantling the barriers that often exclude voices from creative spaces.


Our coverage spans fashion, film, culture, and activism through the lens of social discourse.


Whether we’re bridging the gap between the arts and political debate or spotlighting underrepresented creatives, we ensure that our content is accessible to all readers.


While fashion remains our primary focus, Darling also explores everything from indie music festivals to the latest blockbuster releases. We don’t engage in gossip; instead, we offer thoughtful, perspectives and ethical think-pieces on pop culture.


Darling Magazine is a completely free resource for anyone to access here. There are no ads, no subscriptions - just articles written by our passionate team of writers. 


1/24th of the Darling writer team

Who is Darling for?


Darling magazine is for everyone.


Our content always aim to be educational and thought provoking but in an accessible and conversational way.


We never used complicated language and you're never expected to know anything before you dive into one of our articles.


Equally, we try to always take a new approach to topics so - even if you're an expert - you still take away something new.


Darling Tees


Where did it all begin?


Created by Emily DuffDarling was a strictly feminist publication highlighting marginalised genders in creative fields.


Now, Darling posts daily articles digitally and highlights a range of social justice issues and cultural topics.


Beginning as an A5 zine, our first edition sold out ahead of going to print - with customers spread through both the UK and within cities across the world such as New York and Auckland!


Quickly reaching an international readership, our digital articles allowed us to be more accessible to a wider audience.


Now, Darling posts daily articles digitally, creates A4 magazines, and highlights social and cultural topics. 


Find our podcast, Navigating Fashion with Emily Duff, on all streaming platforms soon!


Darling Magazine presents Sustainable Fashion Week 2023

How can I support Darling?


Through buying our products you can make the most difference. However we know that’s not always financially viable; just by clicking our website and reading our articles you can help to support us - so, thank you!


Any online engagement is always fantastic, too. We’re @darlingzine on everything. 

Interacting via saves, likes, shares and comments provide a huge boost!


Issue Three


Why are you called ‘Darling’?


The name Darling has double reasoning.


Most importantly, Darling is named after Grace Darling.


Our founder, Emily, being born in Newcastle and Darling often featuring those local to the North East of England makes the story of Grace Darling both relevant and inspiring.


Darling was a lighthouse keeper's daughter in Bamburgh who rescued survivors from a shipwreck in 1838.


Despite being told she couldn't because of the strong waves and gale-force winds, she managed to save a total of 9 people.


We also used Darling as a way of claiming back the word as it is often used in a derogatory manner. 


Darling Tote Bags

Want to work with us?


Darling Magazine is always interested in working with brands that share our ethos.


We're always eager to cover events, write one-off articles or collaborate long-term.


As long as you share our passion for inclusivity, we'd be thrilled to hear from you!


If you want to work together, drop an email to emilyduff@darlingmagazine.uk and we’ll get back to you there. 


Darling’s 3rd Birthday Party 2023

Want to work for us?


Interested in building your portfolio and love our content?


We welcome new writers all year.


Our team is fully remote meaning Darling accepts writers from anywhere in the world!


The role is completely flexible around you, with no minimum or maximum articles required each month.


Just drop us a DM on Instagram via @darlingzine or send an email to emilyduff@darlingmagazine.uk

expressing your interest, no CV required, and we'll get back to you with the 411.




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