by Mae Campbell
As the melancholy winter months creep away, a trace of darkness is left behind in the form of a new alternative clothing brand: In the silence.
Launching last month, they’ve seeped into the streetwear scene to fill the gaps in the market with a gothic edge.
Speaking to the Manchester-based owners, they explained their intention to “bridge the gap between gothic clothing and streetwear.”
They explain that the brand was “born from a love of streetwear and heavy music” and their desire for the clothing is to subtly reflect their music tastes and identities “without being too in your face.”
Meaning in the silence is the brand for people who want to don an alternative style, without delving into the extreme.
The creation of the brand has been a lengthy process, and the first batch of creations have been in the works for over a year.
Yet, the first clothing launch is finally here, consisting of 3 pieces to form a foundation for the brand’s identity and future collections.
The items in question consist of 2 t-shirts in alternating colours (white and black), and a black hoodie, all suitable for unisex wear and available in a variety of sizes.
Each piece is made from 100% cotton and have an oversized fit - who said style couldn’t be comfy?
The owners express their excitement from their ideas finally coming to fruition after a long production process, exceeding their expectations and leaving them feeling “more than pleased with the quality and design” of their products.
All of the items feature the brand’s logo printed on the back: a skeletal hand gesturing for quiet, clasping a dripping ‘S’.
The garments feature small details which help to craft the clothing’s gothic edge, such as a removable metal pin and embroidered details.
These simple, but impactful, additions allow the wearer to “subtly represent who they are” in addition to each piece being unique - as the distressing around the sleeve and waist bands are done by hand.
Images from the launch’s recent photoshoot capture the craftmanship and wearability of the designs, whilst also showcasing their dark edge.
The photos hold an eerie atmosphere, with black make up seeping from the models’ eyes, an atmosphere in keeping with the brand’s gothic feel.
Seeing the pieces worn by various models allowed the brand’s carefully crafted identity to come alive in the photography studio, making the photoshoot the owners’ favourite moment from the brand’s journey thus far.
In the silence now has a life of its own: it’s made its way out of the pixels of a digital mock-up and into customers’ hands.
So, what opportunities stir in the silence of the future?
In the silence is anticipated to eventually stock a full range of items; including trousers, jackets, joggers and accessories.
Eventually, they dream of their favourite metal bands repping in the silence, such as Australian powerhouse Parkway Drive.
In the silence is a brand to keep an eye on.
The owners have “endless ideas for products,” so watch this space.
Edited by Emily Duff