by Laaibah Amjad
The fashion industry has the power to shape societal norms and change perceptions of beauty and identity.
Despite this influential role, the industry has historically fallen short of embracing diversity, particularly when it comes to including disabled individuals. As we progresses towards greater inclusivity, it is imperative for the fashion industry to reflect these movements by actively employing disabled creatives. This
is not only challenging outdated stereotypes but also brings a myriad of benefits from enhanced creativity to improved brand loyalty.
By making deliberate efforts to include disabled individuals, the fashion industry can pave the way for a more inclusive and representative future.
Diversity is a powerful driver of creativity and innovation. Disabled people bring unique perspectives and experiences that can inspire new ideas and approaches to fashion design, marketing, and production. Their insights can lead to the creation of adaptive clothing lines to a wider audience, making fashion more accessible and functional for everyone.
For instance, Tommy Hilfiger has an adaptive line for
children and adults which is broken down into different categories for different needs: Easy closures (including magnetic buttons, velcro, and “one-handed” magnetic zippers), Fits for Prosthetics, Comfort and Seated Wear, Port accessible, Ease of Dressing, and Wheelchair friendly.
The motivation for inclusivity in fashion stems from personal engagement with disability, building upon experience and using skills to advance the field of fashion. This not only benefits disabled consumers but
also sets brands apart in a competitive market by demonstrating a commitment to innovation and inclusivity.
Employing disabled people in the fashion industry also has significant economic and social benefits. It helps reduce the unemployment rate among disabled individuals, who often face higher barriers to employment. By providing job opportunities, the
industry can help disabled people achieve financial independence and improve their quality of life.
Additionally, a diverse workforce enriches the workplace environment fostering a culture of empathy, respect, and mutual learning.
There are also legal and ethical considerations for employing disabled people. Many countries have law and regulations that promote equal employment opportunities and prohibit discrimination based on disability. Adhering to these laws, is not only a legal
obligation but also an ethical one. It aligns with the broader principles of human rights and social justice, ensuring that everyone has the opportunity to contribute to society regardless of their physical or mental abilities.
Representation matters. Employing disabled people in visible roles within the fashion industry can provide powerful role models for others. Especially employing disabled journalists to provide a platform for disabled individuals to speak up but also to prevent stereotypes when discussing the topic of disability. It shows that disability does not limit one’s potential to succeed in creative and individual fields. This representation can
inspire young disabled individuals to pursue a career in fashion and other industries, fostering a more inclusive and diverse future workforce.
Incorporating disabled creatives into the fashion industry is not just a moral imperative but a strategic advance that fosters a more inclusive society. This inclusivity drives creativity and innovation, offering unique perspectives that can revolutionise design and
marketing.
Brands that embrace this inclusivity enjoy a positive image, resonating with socially conscious consumers and building a stronger customer loyalty. Most
importantly, visible representations of disabled people in the fashion industry provides powerful role models, inspiring future generations.
As the industry evolves, harnessing the potential of disabled individuals is essential for truly reflecting the diverse world we live in and ensuring that fashion is accessible to all.
Edited by Emily Duff