by Lois Geal
The name Aminda embodies our essence, it is derived from "ami," meaning "to love," and "-inda," signifying "deserving of."
Aminda celebrates the modern woman - confident, classy, and always ready to make a statement. Their mission is simple: to provide outfits that not only enhance natural elegance but also reflect personality.
They believe that every classy and confident woman understands the power of fashion. With this in mind, they curated the “Rouge” collection.
The collection is inspired by the fierceness and vibrant energy of the colour red. It tells a tale of sophistication, confidence, and unapologetic style.
Titled “Rouge”, red is a hue that stimulates, energises, and amplifies physical presence, invoking a sense of passion and desire.
The collection also draws inspiration from the Robert Wun AW21 and Issey Miyake 87 campaigns.
The Creative Director of the campaign chose the title “Rogue as Red,” incorporating a movement to show liberty and freedom of the modern woman.
The “Rogue” collection is not just about a striking colour scheme, either. Aminda makes sure to always use exquisite tailoring and innovative design to create pieces that will empower the wearer. Think sharp silhouettes, clean lines, and unexpected details that will always add a touch of intrigue.
Each item of clothing has a different, giving its own purpose and meaning but leaving it up to consumers and customers of the brand to have their own interpretation on what it means to them.
At Aminda, the brand too recognises the impact of fashion as a means of self-expression. They believe that every sophisticated and confident woman understands the significance of her attire in conveying her personality, as well as making a lasting impression. With this in mind, Aminda has curated the “Rogue” collection to cater to any and all people.
Edited by Emily Duff