by Molly Gymer Pastels for summer is by no means groundbreaking; however, each year when the sun begins to show, the rails of every store are lined with baby pinks, delicate yellows and soothing blues. As we step into summer 2024, pastels are once again at centre stage. Pastel shades are a softer approach to wearing colour, however their effect on our mood can be extremely strong. We associate the muted tones with positivity, serenity and often femininity. Carolyn Mair, a fashion psychologist, says “we want soft fabrics, soft silhouettes, and pastels feel soft, psychologically” . This softness effortlessly compliments the sun kissed days ahead. Pastels are inherently playful yet sophisticated, making them a favourite choice for designers. Among my favourite pastel shades for summer 2024, is pale yellow, which made an outstanding appearance during SS24 fashion month with Louis Vuitton and Loewe, soft lavender which graced the Zimmermann runway in elevated basics, and baby